53 Powerful Business Coaching Questions | Alison Reeves Coaching Tips

53 Powerful Business Coaching Questions | Alison Reeves Coaching Tips

As a business coach you need a lot of knowledge and tools, and part of that is being able to identify powerful Business Coaching questions when they need to be asked. This takes a little experience and a lot of intuition in being able to read your client and knowing how to guide them to where they need to be.

What I Love About Being A Coach

I struggled for a long time to meet my goals. Spent years doing everything the hard way. I wanted to figure it all out on my own, and I did. And I made money from my blog. But it took me 7 years and several thousand dollars to figure out how.

Then I finally caved and hired my first high touch coach. Someone who talked to me instead of just building stuff on the backend and walking away. And having that input literally changed my business overnight.

The point of a coach is this: I spent a million years wasting money and figuring things out so that now someone else does not have to. I get to save someone else my misery and years of pain and frustration by teaching them in a short time what took me years to figure out.

As coaches, we are life changers. And more than that, we empower people to succeed and be independently successful.

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53 Powerful Business Coaching Questions | Alison Reeves Coaching Tips

Why Do You Need Powerful Business Coaching Questions?

Asking questions is critical to coaching because we are supposed to be a guide, not a drill sergeant. Asking questions helps generate thought. It builds an open line of communication and helps the relationship to flow.

Asking questions guides your client to the answer without telling them what to do. Questions also help them come up with their own solutions, instead of hanging onto a suggestion someone else makes that isn’t best for them.

Guiding your clients to their own solutions in this way also empowers them to be able to function without you and be successful on their own without you in the future. And if you are not doing this – teaching real tools and providing real transformation – then your business won’t be sustainable.

Looking for your own business coach to ask YOU questions? Go here.

The Goals Of Asking Powerful Business Coaching Questions

Asking questions serves many purposes for you and for your client. It will not only make you a better coach with broader knowledge, but your client will get more effective personalized results.

Getting Personal

This is how you really get to know your client. Which of course enables you to help them in the best way possible. Get to know them on a personal level. Feel free to reciprocate with some personal tidbits, but keep it light and professional.

What makes them happy and brings them joy? What does their daily routine look like? Do they have hobbies or weird talents?

Establishing Goals

You have to get a clear picture of what your client wants. This can be especially difficult when not even your client has a clear idea of what they want. It is your job to listen. Ask questions and get a comprehensive idea of their business, what they are good at and what their passions are.

And help them to mold that goal. Highlight their strengths. Talk about what their passion is, how they want to help people, and what their income goals are.

Empowering Them To Independence

Every time you ask a question, that decision making process starts to become an inner dialogue. As a coach your goal is not to have a high paying client forever who continues to need you and pay you for your services.

Ultimately with an attitude of service your goal should be to “graduate” clients to independence. You are teaching them to think critically, giving them examples of questions that they should be asking themselves.

53 Powerful Coaching Business Questions

Getting To Know Someone

You night ask some of these powerful Business Coaching questions on a first call when getting to know someone. Why waste time with small talk, especially if you get someone on the phone. Get down to the nitty gritty and get to know someone fast. Ask personal questions and let them do the talking.


Let them use their imagination to describe their ideal life in detail, no matter how whimsical it is. This is a unique way to get to know someone and their personality. What are their values and what is most important in their life.

1. What does your ideal life look like, being as imaginative as you like?
2. What does success look like to you?
3. What is your top 5 gratitude list?
4. Which relationships do you value the most?
5. What would make the biggest difference in your life right now?
6. What makes you feel proud?


Get an idea of how content they are in their lives by asking about their level of happiness Pay attention to if these answers seem to match up with other info, or if they make contradictory claims. This can be revealing about their pain points and how you can best help them.

7. Are you happy?
8. What kinds of things make you happy?
9. What can you do today to be happier?
10.What is one of your happiest memories?
11. What about your business makes you happy?


These questions can help you get a better idea of what your client’s pain points are. Remember that as coaches qe sometimes have to help guide our clients words into concrete ideas or problems ith actionable solutions. What they think they need is not always what they need.

So listen to what they say their pain points are. Then ask detailed questions and listen to get a comprehensive understanding of how they are really suffering and where their business is really struggling.

12. What are your biggest fears?
13. Has one of your fears ever come true?
14. What’s the worst thing that’s ever happened to you as an adult?
15. What are you stressed about most today?
16. What is one thing you can do to alleviate stress today?
17. If you cannot actively do anything about your fear, how can you mentally care for yourself through negative emotions and function at 100%?
18. Is there someone in your life that is just the worst?
19. What do you not want to talk about?

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Avatar Talk

As a coach one of the most important ways you can be effective is to ask powerful Business Coaching questions to guide your client into the perfect niche. This involves lots of avatar work.

It’s easy to sit back and think you know who your ideal client is. Sure, my typical client is a middle aged man with a red car who makes 6 figures. But you know avatar work is a lot more detailed than that. And it can really help to talk it out with someone else. Encourage your client to use visuals, too.

20. Who are the people that you want to help?
21. Why do you think that they are suffering?
22. What do you think they need to fix their problem?
23. What do you provide that can help?
24. How will that provide a transformation?
25. What does your avatar look like?

(Here you might encourage some free writing or a creative activity to illustrate their avatar and really help them visualize. What do they look like, smell like, what kind of clothes do they wear? Where do they get their hair done, how many kids do they have, is their husband a dentist or a construction worker? Really think about their personal life and who this person is at a deep level you can picture in your mind. I have a client who keep a picture of her avatar right next to her desk so she can see her at all times.))

Business Talk

Now that you have gotten to know your client well and have asked detailed, powerful Business Coaching questions to uncover what their goals and values are, now it’s time to talk business. You have a basic idea of what your client needs from you and how you can help, so these questions will help you get more specific.

They will also give you a deeper understanding of how your client currently thinks. Tis way you can guide them with any mindset issues over money and business.

26. What has been working for you that is making you successful?
27. What has not been working for you?
28. What would you like to be doing more of?
29. What about your day to day business do you hate doing?
30. What is your biggest business success to date?
31. What is your biggest business failure?
32. What is an entrepreneur that you emulate?
33. Why do you respect them?
34. What about them do you love?
35. What about them would you leave?

Establishing Goals

Be direct about what your clients goals are. Do they have a number in mind that they are looking to meet, or are their goals more value based or transformation based? Knowing their goals is also going to help you know their expectation of you, and what skills you need to help your client.

As a coach you may wear many hats and have a lot of jobs. But ultimately when it comes down to it you have one job:

Your one job is to provide a transformation to the client.

To do this you have to clearly know their goals so that you can create the perfect pathway tailored to their success. And every client will be different, unique and personal.

36. Are there specific skills you are interested in learning to enhance your business?
37. What are you hoping to learn from me?
38. What do you want your business to look like at the end of coaching?
39. What kind of coach do you want me to be?
40. What are you doing to achieve your goal right now?
41. How is everything going?
42. What are 3 areas you wish to improve on?
43. How could you improve on one of those areas?
44. What is stopping you from taking that action?

For A Weekly Call

For a weekly call you probably have some things to discuss from the previous week, the client will have some questions for you. And this is your time to catch up and guide them into the next week.

You want to gather information about their week. As their coach you want to have a comprehensive idea of what your client’s life looks like so you can continue to address their pain points and obstacles. Get an idea of where they are at and specifically what they hope to accomplish. Ask if they might know how you cam support them so you can mentally prepare for the next week as well.

45. How was your week on a personal level?
46. Did you accomplish your goals from last week?
47. What would you like to achieve by the end of this session?
48. What was a small win that you had this week?
49. Did you face any roadblocks this week?
50. Do you have any pending questions that I didn’t answer during the week?
51. Do you need any technical guidance this week with anything?
52. What will you accomplish next week?
53. What support might you need from me next week?

What Business Coaching Questions Should I Ask?

My recommendation is to take this blog and read every single one of these questions to your client periodically over a few weeks.

Just kidding.

These are meant to be a guide. I tried to be detailed. Sometimes I just get stuck, and I can;’t think of the right question to ask. Or maybe even the right way to say it so my client can hear it.

The truth is that all of this is subjective. The process of gathering information by asking questions is intuitive. You start and then it will organically go where it goes based off of your clients answers and the needs that they reveal.

So we asked questions not just to gather information to help ourselves, but to help our clients get to know themselves as well. And they learn to achieve their goals with their new skills.

Want an Instant Download of the 53 Coaching Questions?

→ Free Offer: Leave your name and email below to get the 1-page download of the blog post below for easy to use access with your clients!

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