Have you ever thought about how to attract coaching clients with Pinterest?
I used Pinterest to grow several blogs for both myself and clients. But when I originally launched my coaching business, I used Facebook, Instagram and ads to get more clients.
After my self care Pinterest account got suspended (a common #bloglife struggle) I began wondering…
Can I use Pinterest to attract coaching clients, too?
The answer is: heck yes!
Why Do I Love Pinterest?
I LOVE Pinterest. Its fun. It’s creative. It’s free.
I’ve gotten a ton of use out of it over the years for my personal life, and in 2018 when I started using it to make money with my self care blog? It was a total game changer.
I went from almost zero monthly page views to over 5,000 monthly page views in about 30 days.
Within 10 months I was up to 50,000 monthly page views, hadn’t written a new blog post in ages, and celebrating passive income from a passion project.
Coaches, entrepreneurs and course creators can use Pinterest to…
- Build authority by getting eyeballs on you solution-based content (like I’m doing right now by the way…)
- Build the “know, like and trust” factor quickly through personality and traffic
- Increase your visibility faster and with less stress than Facebook ads or agencies
- Build your email list for free, every single day
Steps To Attracting Clients On Pinterest
1. Create Boards That Address Needs Your Clients Have
If you want to use Pinterest to attract coaching clients, start by creating boards on Pinterest that address the needs your clients have.
Get creative, but don’t go too far outside your niche.
You can start by brainstorming a list of problems your ideal client faces and create a few boards on those topics to start pinning to. Choose your keywords carefully – and use them!
2. Create Boards In Your Area Of Expertise
Additionally, create boards about your area of expertise and that relate to your services.
For example, I have boards about coaching, female entrepreneurs, social media, Pinterest, Facebook ads, funnels and more.
These are things I can help my clients with, and having boards helps position myself as a person of authority on these topics.
Make sure to pin relevant pins regularly to these boards.
3. Create boards around content that is relevant to your niche.
This will help strengthen your authority in that particular subject area and it will also get people following you who are interested in that content.
It’s important to note that you don’t have to be an expert on every single subject area that your niche covers. But, the more relevant boards you create, the easier it is for people in your niche to see you as a valuable resource.
And, if they haven’t seen enough content from you, chances are they won’t follow you even if they’re interested in what you have to say.
4. Then, pin content that is relevant to your niche.
Pins that link to a blog post you wrote about a topic related to what you do for clients will be especially helpful.
For example, I have a board called “Blogging Tips” where I pin content that can help bloggers, which often includes my own blog posts or other blog posts from people I know who are experts in blogging.
Pins also don’t have to be about you at all – they can connect people with other content creators in your niche as well.
5. Create Pins That Link To Your Solution-Based Content
Next, make sure you have pins that actually link to YOUR website. Claim your website on Pinterest, enable Rich Pins, and start creating content!
If you have a blog, link to individual blog posts. Or if you have informative pages on your site, you can link to those instead. You can also create pins for YouTube videos and podcast episodes.
Pinning others’ pins helps build authority and impressions, but at the end of the day, you want eyeballs on your own content.
6. Create Pins For Your Offers to Attract Coaching Clients With Pinterest
After making sure you have pins going towards your content in general, don’t forget that you can create pins towards your actual *offers* as well.
I wouldn’t expect many purchases without people going through your funnel and getting to know you, but part of sales is building awareness. People have to see an offer 7 or more times before they buy! So, create pins for your paid offers.
You’ll also want to create pins for all of your free offers/opt-ins.
I’ve had great luck promoting free offers on Pinterest!
7. Follow Like-Minded Pinterest Accounts
To help continue building authority, make sure you follow like-minded Pinterest accounts. People who do the same thing or similar to what you do.
This helps Pinterest know what you’re interested in, but it also gives you a better idea on what established competitors do that is already working.
Don’t copy, of course!
8. Follow Potential Clients
Consider following potential clients on Pinterest if you’re really clear on your avatar.
For example, one of my clients is a mental health professional and she has a product for moms called “Mom Bod Boot Camp” where she teaches moms about loving their bodies. She could follow moms on Pinterest to gain some awareness around her product.
9. Share pin images with a link back to the original article, not just the URL of the image itself.
If you pin an image and the only thing that’s visible in your pin is a link to the original image, then it doesn’t help you at all. Always be sure that your pin links back to your content.
10. Create Pins That Refer to You As An Expert
Another way to attract coaching clients is to create pins that refer to you as an expert – for example, a quote from a blog post you wrote or a testimonial from your current clients.
These types of pins communicate trustworthiness, and can help potential clients feel more comfortable about approaching you.
Creating specific content on Pinterest around “what others say about me” and around referrals from my current coaching clients.
11. Keep Your Own Content Visible on Your Boards
When you pin content, make sure to pin it in a way where it will stay at the top of your boards.
For example, my board is called Blogging Tips, so when I write blog posts about blogging tips I pin them to that board.
Then, each time someone visits that board they’ll see the latest blog post at the top.
12. Use hashtags when appropriate (i.e., #coaching)
Pinterest’s search engine is similar to Google.
You can type in keywords and it will give you results based on what the other people who use Pinterest typed in to find related material.
Hashtags can help your content show up in more searches for relevant topics, which leads to more traffic coming to your profile, which leads to more coaching clients!
13. Comment on other pins within your niche for engagement purposes.
Comments are another way to show up in more searches for relevant keywords.
If someone’s looking for a pin about coaching, and they see a pin with a comment from you as an expert, then naturally they will want to learn more.
Adding comments can help build engagement and trust with the other Pinterest users who repin your content. Also, by adding comments you’ll get more exposure on the pin itself for your profile, too!
13. Take Advantage Of the Search Function To Attract Coaching Clients With Pinterest
Pinterest is great for finding prospects because of the search function. It’s easy to find people in your niche when you can just type in certain keywords, like “coaching,” and see who comes up with followers that are interested in coaching.
Pinterest is a great way to attract business coaching clients because there are so many features that make it perfect for building authority, helping visitors see you as an expert, and creating trust with potential customers.
With Pinterest there’s also no pressure for people to buy right away. They can just view your pins and learn more, which is what leads to the ultimate goal of attracting coaching clients – building trust.
NEED MORE SUPPORT?
If you’d like some help finding clients and increasing your income, let’s chat: AlisonReeves.Co/strategy-call