What is a professional blogging coach? How do you find the right one?
“Blogging is dead.”
I can’t tell you how many times I have heard this, and yet the reality is that blogging is alive and well. And while making money blogging is a different game than it was 10 years ago, the truth is that blogging is an ultra powerful way to make a living.
At the same time – blogs fail every day.
And for every blog that shuts its doors, a dozen more are bleeding money every month, as the blogger scrambles to plug the holes. They take yet another course, write yet another affiliate post, and post all day on Instagram – all for the sake of what has become an expensive, exhausting hobby.
There is a way to get off that hamster wheel – or, for a brand new blogger, to never get on it in the first place.
What does a Professional Blogging Coach Do?
A blogging coach is different from a business coach or a marketing coach, in that they are experts specifically in what it takes to launch, grow, maintain, and earn income from a blog.
A good blogging coach is ALSO a business coach – because blogging is a business, and you need a coach who knows business and marketing. But because blogging is such a unique and technical type of business, you will benefit from the services of a professional coach who is familiar with all aspects of blogging as a business, and blogging to support a business.
They can help with:
- Technical setup help
- Knowing your avatar
- Growing an email list
- Writing for visibility and sales
- Making sure your blog stands out
- Social media
- Ways of monetizing a blog and the best ways to monetize yours
- Product development and launching
- Scaling your income as you grow
New (and even seasoned) bloggers can easily get lost in the weeds of tech implementation. A blog coach knows what you need, what you don’t, and how to get it done so you can focus on what you do best.
Making money with a blog is a unique and specialized process – while it has a lot in common with other types of businesses, blogging is its own thing. A blogging coach knows the many, many ways to monetize a blog, and they can use their experience and expertise to help you create an individual approach that will work for you and your readers.
Figuring out what to sell and finding innovative ways to income stack is NOT easy.
You need to figure out how to stack your income without diverting from your purpose and your passion, and this is truly, truly challenging to do on your own, without guidance.
Standing out and getting ahead
Blogging is not only not dead – it’s a crowded field. A blogging coach can help you stand out from the crowd, bringing in traffic and revenue far more quickly and effectively than you would on your own. Getting established and making money from a blog doesn’t have to take forever – but bootstrapping everything on your own isn’t the most efficient route to success.
Who needs a blogging coach?
The short answer is: bloggers. Bloggers need a blogging coach.
But seriously, anyone who is intending to make money by blogging can greatly benefit from a blogging coach.
The beginner who wants to fast track
Beginning bloggers don’t usually think of hiring a coach. They usually follow a predictable pattern, with some variations:
In this stage, new bloggers do absolutely everything themselves. It’s them, Google, and YouTube tutorials against the world. Depending on the blogger’s personality, this might work for a while, or they might get stuck very quickly.
2. Free groups and workshops
Free blogging groups, usually on Facebook, can be insanely helpful. The best groups have lots of free trainings and resources, and experienced members who don’t mind answering questions.
Free workshops and seminars also abound online, and some of them are more useful than others.
The downside is that in groups with no real leadership, misinformation and bad advice abound. It’s almost impossible for a new blogger to cut through the noise to get the pearls. Because of that, be careful to choose Facebook groups that are mindfully led by someone who knows their stuff.
3. Paid courses
If progress feels slow or stalled, bloggers might start to sign up for paid courses.
These range in price from very cheap to multiple 4 figures. Courses are great, and some bloggers have launched very successful businesses using them. It’s more common, though, to fall into a pattern of continuing to buy more and more courses to fill in gaps, address why growth isn’t happening, or even just to keep things fresh.
If that is happening without the income coming up to support it, a blogger is now dealing with a slow financial bleed.
4. 1:1 coaching or group coaching
Before they get to the point of hiring a coach, many bloggers just give up in despair.
Which, honestly, is really a shame, because by then, many bloggers have built a strong foundation and can start to earn amazing income – sometimes with just a few small tweaks, sometimes with a massive overhaul, but they now have the skills and groundwork in place to take off.
These steps can end up taking years and costing thousands of dollars.
The good news is, it doesn’t have to be that way. Hiring a coach or joining a group program sooner can fast track a blogger’s success. That saves a lot of time and money.
Seasoned blogger who wants to uplevel
Not everyone who hires a blogging coach does it because they are struggling.
Some bloggers enjoy great success, and are ready for the next step. Whether it’s trying a new income stream, hiring a team, refining their message, cranking up traffic, improving paid advertising – there are many ways that bloggers continue to grow and set new goals after they “make it.” In fact, a blogger who isn’t growing is probably stagnating.
At this stage, bloggers are more used to being in business, and have learned the value of growth and in investing in themselves.
Frustrated blogger who wants to get unstuck
Bloggers can get stuck anytime in the blogging journey.
Sometimes you run into a problem you can’t solve. Sometimes, you can’t even put your finger on what the problem is. You just feel stuck in a hamster wheel of cranking out content, taking courses, and never reaching your goals, and you just aren’t sure where the best place to put your energy really is.
A coach can help cut through the confusion, identifying some quick wins and plotting a path to a successful long term strategy.
How a blogging coach is different than taking courses
When bloggers start to struggle, or don’t know what to do next, they often start looking for a course to help them move forward.
Courses can be a good investment for someone who is highly self-directed and is able to figure out how to fill in gaps in information. They are especially good for learning how to do a particular skill.
On the other hand, if you need accountability to follow through, or you want to fast track your success and are comfortable with a higher investment, a coach might be better for you.
Courses are typically self directed and low-touch. You purchase and work through the material at your own pace. There is usually some method to ask questions, whether through the course platform or in a Facebook group, but for the most part, you are on your own. This is why they come at a lower price point than coaching.
The lower cost appeals, and carries less financial risk.
But, partly because of the lower investment, course students often don’t finish or adequately implement what they are learning.
Coaching is far more high-touch than a course. Instead of having a preformulated course of study, your 1:1 coaching experience is tailored around you and your particular needs. That’s one reason that 1:1 clients tend to make very rapid progress.
Your coach has direct access to your business. Unlike a course, they can help you troubleshoot your business at a high level. Also, they can help work out thorny, complex lower level problems (think sorting out issues with sales funnels, ads, or other frustrating issues).
That progress, though, does come with the risk of a greater financial investment; this is a critical part of the decision between course and coach. There is a choice between higher risk for the potential of faster and better progress, or lower risk for slower progress.
How to find a blogging coach
A blogging coach should be highly experienced with blogging – from startup to advanced methods and monetization. This process is a lot like finding a business coach:
Need more support?
If you have any questions, feel free to drop me a comment below.
And, if you are interested in working with me for business coaching, book a chat with me at: AlisonReeves.co/Schedule