Are you a content creator and looking for ways to make money on TikTok?
I personally love TikTok, and I’ve been impressed with my clients’ ability to leverage TikTok to build an audience, nurture them, and monetize in various ways over time.
This blog post will discuss a variety of tips and strategies that will help you make money on TikTok. I’ll cover how many followers you need, how much TikTokers make, and easy strategies to start making money right away.
Plus, I’ll share some mistakes to avoid so you can maximize your earnings potential.
How many followers do you need to make money on TikTok?
The short answer is that you don’t necessarily need a huge following to make some money on TikTok.
In fact, many TikTokers make a good amount of money with only a few thousand followers. However, the more followers and views you have, the more opportunities you’ll have to make money.
As far as business is concerned, TikTok is a platform that is very “top of funnel”. In other words, it’s an ENTRY point to get someone’s attention for the very first time. In marketing, we talk about creating funnels: you have the top of the funnel, middle of the funnel, and bottom of the funnel.
Think of the shape of a funnel: wider at the top and most narrow at the bottom. At the top of a marketing funnel, it’s the largest. This is where we are getting attention for the first time. Then, in the middle of the funnel: we are building trust. The middle of the funnel is smaller because fewer people make it to this stage of your marketing. Then lastly, you have the bottom of the funnel. This is where the sale happens, after trust is built.
There are lots of ways of looking at and defining funnels, so don’t get hung up on language.
My point is: TikTok will usually be your top of funnel. It’s a great place to build awareness, but it’s not the best place to build TRUST.
This means the best ways to leverage TikTok involve growing your audience, and brand deals and selling low cost items. If you have higher ticket items you want to sell (like coaching), you’ll need to use TikTok to grow an email list and nurture people over time. Higher cost items require more trust with your audience.
How much money do TikTokers really make?
TikTok content creators and blogegrs can make anywhere from a few dollars per post to several hundred dollars per post, or even more for the really big accounts.
It all depends on how much engagement they get, how many followers they have, and what their content is about. If you’re creating high-quality videos that are informative or entertaining, people are more likely to pay attention to them. This means that even if your account isn’t very popular yet, there’s still a chance you could make a few bucks from your videos.
Additionally, there are strategies to start making money from TikTok even when your account is still on the smaller side.
Now that we know how many followers you need and how much TikTokers make, let’s discuss some easy strategies for making money on TikTok.
Simple Strategies to Make Money on TikTok
Making money on TikTok is completely doable. Here’s how to do it:
1. Sponsored videos
One way to make money on TikTok is by creating sponsored videos. This means working with brands who are looking for someone to promote their product or service. This is how a lot of big channels make money; this one won’t be very effective for newer accounts with smaller followings.
2. Song promotions
One of the best current ways to make money from TikTok is promoting music; this can be an effective strategy for smaller influencers.
Many artists and record labels are looking for people to help promote their music. If you have a good following and are comfortable promoting songs, this could be a great opportunity for you. Some labels prefer to work with micro influencers with followings in the thousands, so if you have a smaller following you could still be demand.
Promoting songs on Tiktok involves posting a 15 to 30 second clip of the song with a link to where people can buy it.
3. Creator Fund
The Creator Fund is a program that helps content creators monetize their videos.
All you need to do is apply, and if your application is accepted then you’ll receive a portion of the ad revenue from your videos. To be eligible, you have to have at least 10,000 followers, be age 18 and up, and have accrued at least 10,000 views in the last 30 days. You can read more about the Creator Fund here.
While this can be a great part of your monetization plan, the Creator Fund is not going to earn you a good full time income on its own.
4. Gifts and Tips
TikTok makes it possible to receive tips and gifts from your followers directly through the platform.
This is a great way to make money on TikTok if you’re comfortable with it. To get started, check out this tutorial from TikTok.
There are many other ways to make money on TikTok, but these are some of the easiest and most common methods.
How to Get Started Making Money on TikTok
Now that we’ve covered some of the basics, let’s discuss how you can get started making money on TikTok.
The first step is to create high-quality content that people will want to watch. This means taking the time to film and edit your videos so that they look professional.
It’s also important to be consistent with your content. If you only post a few videos per month then people are less likely to follow you or watch your content.
Another important thing to remember is to always abide by the rules of TikTok.
If you don’t follow the terms and conditions then your account could be suspended or even deleted.
Mistakes to Avoid on TikTok
When it comes to making money on TikTok, there are a few common mistakes that people make.
- One mistake many users make is being too promotional with their videos. If all of your content is about selling products, then people will quickly lose interest. It’s important to mix up your content and also post some videos that are just for fun.
- Another mistake people make is not using proper editing techniques; this can make your videos look unprofessional and discourage people from watching them.
- Finally, remember to be respectful of other users on the platform.
How to Enjoy Making Money on TikTok
This is really important!
If you don’t enjoy what you are doing, you won’t do it well, or stick with it for the long haul.
There are a few things you can do to make sure you’re having a good time while making money on TikTok.
- First, try to find content that you’re interested in and passionate about. This will help make creating videos more enjoyable and it’ll show in your work.
- Second, don’t be afraid to experiment with your content.
- TikTok is a platform that allows for a lot of creativity, so try out new things and see what works best for you.
Making money on TikTok can be a great way to supplement your income or even turn it into a full-time job.
Just remember that it takes hard work and dedication to make a good income from this platform.
NEED MORE SUPPORT?
If you’d like some help making money on TikTok, let’s chat: AlisonReeves.Co/strategy-call