Integrator versus online business manager: which do you need

Integrator versus online business manager: which do you need

An “integrator” and an “online business manager” (OBM) are both roles within a business, but they have different responsibilities and functions.

These roles are often associated with companies that follow the Entrepreneurial Operating System (EOS) or similar management frameworks. While the term OBM is well known within online businesses, the title integrator is not.

Here are the key differences between an integrator and an OBM:

What does an Integrator do

Strategic Execution

An integrator is primarily responsible for executing the strategic vision set by the business owner or entrepreneur. They take the high-level plans and strategies and turn them into actionable tasks and projects.

Operations Focus

Integrators focus on the day-to-day operations of the business. They ensure that all departments and teams are working together efficiently to achieve the company’s goals.

Leadership and Decision-Making

Integrators often have leadership roles and may make decisions related to the company’s operations, finances, and team management.

Long-Term Planning

They are involved in long-term planning and help translate the company’s vision into a clear and executable plan.

What does an Online Business Manager (OBM) do

Project Management

An OBM is typically responsible for managing specific projects, often in the online or digital realm. They coordinate and oversee tasks related to marketing, sales, product launches, and online operations.

Team Coordination

OBMs work closely with virtual teams and freelancers to ensure that projects are completed on time and within budget. They may not have the same level of organizational leadership as an integrator.

Tactical Execution

While they may have input into strategy, OBMs primarily focus on executing tactical plans. Their focus involves ensuring that tasks and completion dates stay aligned awith the project timelines.

Online Presence

OBMs often have a strong understanding of online tools, systems, and marketing channels, as their role revolves around managing online aspects of the business.

Why would someone hire an integrator instead of an obm

The decision to hire an Integrator or an Online Business Manager (OBM) depends on the specific needs and goals of the business. Here are some reasons why someone might choose to hire an Integrator over an OBM:

Overall Business Leadership:

An Integrator often plays a broader role in overall business leadership. They help with strategic planning, decision-making, and ensuring that the entire organization stays aligned with the company’s vision and goals.

Holistic Business Management

Integrators focus on the entire business operation, not just specific projects. They ensure that different departments work cohesively, processes are streamlined, and the organization as a whole is running efficiently.

Long-Term Strategy Implementation

Integrators  typically help translate long-term strategies into actionable plans. They are responsible for executing the vision set by the business owner and ensuring that the company is on track to achieve its long-term objectives.

Team Leadership and Development

Integrators often have a leadership role that extends beyond project management. They are responsible for building and leading teams, fostering a positive company culture, and developing the skills of their team members.

Decision-Making Authority

Integrators may have a higher level of decision-making authority, especially in areas like finance, operations, and organizational structure. They work closely with the business owner to make critical decisions for the business.

Complex Organizational Structure

Have a business with a more complex organizational structure, involving multiple departments and functions? Integrators understand these needs better than an OBM. This makes them better suited to oversee and manage the intricacies of the entire operation.

It’s important to note that the choice between hiring an Integrator or an OBM isn’t necessarily an either-or decision. Some businesses may choose to have both roles, with an Integrator focusing on overall business strategy and operations, and an OBM managing specific online projects and operations.

Ultimately, the decision depends on the specific needs, goals, and structure of the business. It’s crucial for business owners to evaluate their requirements and consider whether they need a leader focused on the entire business (Integrator) or someone more specialized in online project management (OBM).


In summary, an integrator is more focused on overall business operations, leadership, and strategic execution, while an Online Business Manager specializes in project management and online operations. The specific responsibilities of these roles can vary depending on the company’s size, industry, and needs, but the key distinction lies in their areas of focus and scope of responsibilities within the organization.

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