I say this all the time and I’m not making it up:
You can sell your products and/or services without having an existing audience.
Here’s the thing, though: if it were easy, everyone would do it.
It requires you to shift how you think about online marketing, and you’ll have to do some things you’ve never done before.
(If you are focused on high-ticket offers, this post may not be for you, but it can help you grow your email list even if you don’t have any traffic to your website, and to do market research much faster.)
Keep reading for my 5 steps to social selling.
1. Work on your mindset
The whole concept of working on your mindset is not always very popular.
I find it’s known that mindset is important, but no one ever really gives you specific steps on how to work on your mindset.
The main purpose of working on your mindset is that it’s going to be hard to sell what you’re working on if you don’t believe it’s worth charging money for. It doesn’t matter if your offer is $11.00 or $11,000.00, you have to be behind it, to believe in yourself and your offer, and that it’s worth charging money for.
There is a lot that goes into the success mindset; I have a course for this exact process. Having a healthy mindset is the first step to getting sales with your business.
2. Good market research for both free and paid offers
Having good market research is important for your paid offers, as well as your free offer or lead magnet.
You have to make sure you’re solving your avatar’s problem is better than anyone else. This requires using the same language as your avatar, instead of what comes most naturally to you.
One way to gain great market research is using the internet and social media to have lots of conversations!
When you’re asking questions and answering questions on Facebook Groups, Twitter, Instagram, Youtube, etc., not only are you gathering info on your avatar, but also building authority as you become more visible in that market research process.
3. For great social selling, build a community and get visible
Building your community on some form of social media is vital for market research and building that trust factor with your avatar.
Getting visible goes beyond blogging. If you’ve been blogging and optimizing with SEO, you can also use Twitter, Instagram, Facebook, Youtube and Pinterest.
For visibility, you need to be consistent regardless of the results. Any social media platform works, as long as you are consistent and committed. Consistency will beat skill every time. Stick through the algorithm changes and be willing to persist through market ups and downs.
4. Incorporate inbound sales
Many times when I tell people to use social media to get sales, they decline, “I’m not comfortable with that. I have family and friends on my social media. I don’t want anyone thinking I’m spamming them.”
If you feel uncomfortable with social selling in any way, the reason why you feel uncomfortable is because of how you’ve been sold to in the past.
One common strategy that doesn’t work on me is receiving a group request right after I’ve accepted a random friend request. 1 out of 1000 times I’ve accepted an invite to a group…so I would never do this to someone else.
Our focus is to sell in a way that you would like to be sold to. We want people to raise their hands and say, “I want to hear from you!”
Inbound sales are about creating opportunities for people to decide they’re interested.
A few ways you can do this are talking about how great your product/service is, sharing testimonials, and leaving calls to actions like “leave a comment if you want an invite to my free class.”
5. Figure out a simple system to scale your social sales
What do I mean by “simple system to scale”?
I don’t mean create an automated webinar funnel, but an automated way to sell that’s a little bit easier and low-hanging fruit-ish.
Create a simple system for getting more leads in that you don’t have to gather with direct sales. Some examples include: Facebook Ads, organically grown Facebook community, Facebook Group that requires a join request rather than sending out mass invites.
It can be hard to implement social sales on your own if you don’t have the confidence in what you’re selling.
I’m biased, but having a coach can be helpful!
So, these are my 5 steps on how to do social selling with little to no audience:
- Work on your mindset
- Have really in-depth market research
- Increase your visibility
- Incorporate inbound sales
- Find a simple system to scale
If you’re interested and want more, you need to get on the waitlist for the Small Audience Sales System, opening in November.
Click here: Alisonreeves.co/SASS-Waitlist