What Does a Life Coach Do? Understanding Role and Impact

What Does a Life Coach Do? Understanding Role and Impact

What Does a Life Coach Do? A life coach helps individuals develop their full potential by focusing on personal and professional growth.

Some life coaches are trained or certified, and some aren’t. Certification doesn’t determine their quality of coaching, especially for life coaches. They use their wisdom and personal experience to intuitively guide others.

Certified life coaches accredited by reputable organizations such as the International Coaching Federation, undergo training programs and certification programs to ensure they are equipped with skills to guide clients effectively.

Unlike mental health professionals, who cover past traumas and psychological issues, life coaches concentrate on identifying specific goals and creating actionable plans to achieve them. They work with clients to clarify their vision, overcome obstacles, and implement the next steps toward a more fulfilling life.

In both personal lives and professional life, a certified life coach offers valuable support by helping clients set and achieve personal goals. Whether aiming for career advancement, improved work-life balance, or personal development, life coaches provide a structured approach to helping people reach their aspirations. They foster a supportive space and empower people to explore their capabilities and break free from limiting beliefs.

This process not only enhances their professional achievements but also contributes significantly to overall well-being and satisfaction in life.

Let’s go into more detail: what does a life coach do?

Defining a Life Coach: What Does a Life Coach Do

What is a Life Coach?

A life coach is a professional dedicated to helping you identify and achieve personal or professional goals. Unlike therapists, life coaches focus on empowering you, enhancing motivation, and devising strategies to realize your dreams. Therapy focuses more on the past, coaching tends to focus more on the future.

They primarily focus on fostering personal empowerment. A good coach ensures you feel supported and motivated to tackle your goals. After defining your goals, life coaches work with you to outline objectives and craft actionable plans. Then, they guide you from where you are now to where you aspire to be.

The Difference Between a Life Coach and a Therapist

The primary distinction between a life coach and a therapist lies in their focus areas and methods. Therapists look at your past, aiming to heal emotional wounds and address mental health concerns through regulated healthcare practices. In contrast, life coaching centers on setting and achieving future-oriented goals. While therapists require licensure and are trained to diagnose and treat mental health conditions, life coaches do not possess these credentials but can offer valuable guidance in many areas of life.

If you’re seeking to overcome feelings of being stuck or to maximize your potential without the need for clinical mental health treatment, life coaching could be the ideal path for you.

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Key Responsibilities of a Life Coach

If you are a Life coach or are considering redirecting your professional. path into coaching, here are some typical responsibilities to help you set the pace for helping clients.

Setting and Achieving Goals

As a life coach, you help people set actionable goals and reach them.

  1. Vision and Goal Creation: As a life coach, your primary role is to assist clients in forming a clear vision of their desired future. You guide them to articulate their aspirations and set achievable goals.
  2. Planning: You work collaboratively with clients to develop action plans that effectively lead to goal realization. This involves identifying achievable steps and setting timelines.
  3. Progress Evaluation: Regularly assessing progress towards goals is crucial. You provide feedback and adjust strategies as needed to keep your clients on track towards their objectives.

Providing Accountability and Support

Life coaches provide motivation and ongoing accountability.

  1. Accountability Partner: You act as a compassionate motivator, ensuring clients stay committed to their goals. By holding them accountable, you help maintain their focus and motivation, even through challenges.
  2. Supportive Ally: Your role extends beyond setting goals; you are a trusted confidant. Clients share their deepest thoughts and progress with you, reinforcing their commitment to their goals.
  3. Feedback and Encouragement: You consistently provide constructive feedback and encouragement, fostering a supportive environment that compels clients to advance despite obstacles.

Improving Self-Awareness

As a life coach, you will help clients learn how to be more self reflective and transparent with themselves.

  1. Enhancing Personal Insight: You encourage clients to engage in self-reflection to gain deeper insights into their desires, strengths, and areas for improvement.
  2. Active Listening: By practicing active listening, you understand clients’ needs and tailor your coaching strategies to suit their individual situations.
  3. Continuous Learning: You promote ongoing personal growth by encouraging clients to question their underlying beliefs and to consider new perspectives, which is essential for personal and professional development.

Differences Between a Business Coach and a Life Coach

A business coach and a life coach serve different purposes and focus on distinct areas of an individual’s life and professional development. Here are the key differences between the two.

Business Coach:

  1. Focus Area: Business coaches primarily focus on improving business performance and achieving professional goals. They work with business owners, executives, and professionals to enhance business strategies, leadership skills, and organizational effectiveness.
  2. Goals and Objectives: Their objectives include increasing profitability, improving operational efficiency, developing leadership skills, and crafting business strategies for growth and sustainability.
  3. Skill Development: Business coaches help clients develop specific business-related skills such as strategic planning, financial management, marketing, and sales.
  4. Client Base: Their clients typically include entrepreneurs, small business owners, corporate executives, and professionals looking to advance their careers or businesses.
  5. Methods and Tools: Business coaches use tools and methods such as SWOT analysis, business model canvas, financial planning, and performance metrics to help clients achieve their business goals.

Life Coach:

  1. Focus Area: Life coaches focus on the personal development and overall well-being of individuals. They help clients achieve personal goals, improve their quality of life, and navigate life transitions.
  2. Goals and Objectives: Their objectives include enhancing personal fulfillment, improving relationships, achieving work-life balance, and overcoming personal challenges.
  3. Skill Development: Life coaches help clients develop life skills such as time management, stress management, communication, and self-awareness.
  4. Client Base: Their clients are individuals seeking personal growth, clarity in their life direction, and solutions to personal challenges. This can include anyone from young adults to retirees.
  5. Methods and Tools: Life coaches use methods such as goal setting, positive psychology, mindfulness techniques, and self-reflection exercises to help clients achieve personal growth and satisfaction.

In Summary:

  • Business Coaches are focused on professional and business-related growth, offering expertise and strategies to improve business performance and leadership.
  • Life Coaches concentrate on personal development, helping individuals achieve balance, fulfillment, and personal goals in various aspects of their lives.

While both types of coaches aim to enhance their clients’ lives, business coaches do so by concentrating on the professional and business side of things, whereas life coaches focus on personal well-being and life satisfaction.

The Benefits of Working with a Life Coach

Personal Growth and Development

Working with a life coach propels you into a journey of self-discovery and personal growth. Life coaches help you identify goals and make consequent decisions in alignment with those goals. You gain deeper self-awareness and emotional intelligence that will help you get through personal and professional challenges. This process boosts your confidence and empowers you to embrace and drive change with a mindset geared toward continuous improvement.

Enhanced Motivation and Confidence

A life coach is instrumental in increasing your motivation through goal clarity and focused action plans. As you break down your goals into achievable steps, your sense of direction sharpens, naturally boosting your drive. This structured approach, coupled with a life coach’s encouragement, helps maintain momentum even during setbacks. By building resilience and self-esteem, you’re better equipped to tackle new challenges and opportunities, reinforcing a positive cycle of growth and achievement.

Improvement in Relationships and Communication

Effective communication and healthy relationships are pivotal to personal and professional success.

Life coaching enhances these aspects by teaching conflict resolution, improving listening skills, and encouraging empathy. Whether it’s through active listening techniques or assertiveness training, you learn to express yourself more clearly and constructively. Additionally, life coaching helps build trust and intimacy in relationships, using tools to communicate effectively. This leads to more fulfilling and supportive connections.

How to Choose the Right Life Coach

Considerations When Selecting a Coach

Having a hard time choosing the right life coach? Consider these factors when choosing the person that can best help you.

  1. Specialization and Experience: Assess the areas of specialization of potential coaches. Whether it’s career guidance, relationship counseling, or personal development, ensure they have a proven track record in the area you seek assistance with. Look for coaches who have undergone extensive training and hold certifications from reputable institutions.
  2. Coaching Style: Each coach has a unique approach. Some may use structured methodologies, while others might be more flexible and adaptive. Consider what style of coaching will best suit your personality and needs.
  3. Accessibility and Mode of Communication: Decide if you prefer face-to-face sessions or the convenience of digital communication like phone or video calls. Many coaches offer a mix of both, but understanding your own comfort level is key.
  4. Budget Considerations: Coaching fees can vary widely. Determine what you are willing to invest and seek coaches whose fees align with your budget. Remember, investing in a life coach is investing in your personal growth and future.

Life Coaching With Alison

Alison offers a transformative experience for individuals seeking to achieve their full potential and live more fulfilling lives.

Alison, a seasoned and heart-centered coach, specializes in guiding online entrepreneurs, coaches, and service providers toward personal and professional growth. Her coaching sessions are designed to help clients clarify their goals, overcome personal obstacles, preventing them from moving forward in life and business, and create a framework towards success with a personalized plan.

Alison’s empathetic approach and in-depth understanding of both business dynamics and personal development make her an ideal partner for those looking to navigate life’s challenges and seize new opportunities. Whether you’re striving for better work-life balance, enhanced personal fulfillment, or business success, Alison’s expertise and supportive coaching style will help you to create the life you want.

Alison’s unique blend of heart-centered coaching and extensive experience in the entrepreneurial space makes her an ideal guide for online entrepreneurs, coaches, and service providers. She understands the specific challenges faced by business owners, from balancing work and personal life to scaling operations and achieving sustainable growth. Alison’s empathetic and supportive approach helps entrepreneurs gain clarity on their goals, develop effective strategies, and overcome obstacles that hinder their progress.

Her personalized coaching sessions focus on actionable insights and practical solutions, ensuring that clients can make meaningful progress toward their goals. By choosing Alison, entrepreneurs gain a dedicated partner who not only offers professional guidance but also deeply cares about their personal and business success, which encourages them to thrive in all aspects of their lives.

To see if Alison is the right coach for you, hop on a strategy call and get a feel for who she is and how she really can help.

Questions to Ask Potential Coaches

Make sure you qualify your potential coach with good questions. Here are some tips to get the insight you need during interviews.

  1. Qualifications and Credentials: Inquire about their coaching certifications and the training schools they attended. This information can often be found on their profiles if you are using a service like Noomii.
  2. Experience with Similar Clients: Ask if they have experience working with clients who have similar goals or challenges as yours. Understanding their success rate can help you gauge how well they might assist you.
  3. Coaching Process and Outcomes: Discuss their coaching process and what typical outcomes their clients achieve. It’s important to have clear expectations from the onset.
  4. Initial Consultation: Most coaches offer a free initial consultation. Use this opportunity to see if there’s a personal connection. Rapport and trust are crucial for a successful coaching relationship.
  5. References and Testimonials: Request references or access to testimonials from previous clients. This firsthand feedback can provide insight into their effectiveness and the impact they have had on others.

By carefully considering these factors and asking the right questions, you can choose a life coach who will best support and guide you towards achieving your personal and professional goals.

Life Coaching Summary

Here is a recap of everything you need to know about life coaching and finding the right guide for yourself, or how to run a healthy life coaching business.

  1. Focus on Personal and Professional Growth: Life coaches help individuals achieve their full potential by guiding them through personal and professional development. They work with clients to clarify their vision, overcome obstacles, and implement actionable plans.
  2. Certified Expertise: Life coaches often hold certifications from reputable organizations like the International Coaching Federation, ensuring they have the necessary skills and training to effectively guide their clients.
  3. Goal Setting and Action Plans: Unlike mental health professionals, life coaches concentrate on identifying specific goals and creating actionable plans to achieve them, rather than delving deeply into past traumas and psychological issues.
  4. Support and Accountability: Life coaches offer valuable support in both personal and professional areas, helping clients set and achieve personal goals, navigate life transitions, and maintain motivation through a collaborative and supportive environment.
  5. Distinct from Therapy: Life coaching differs from therapy in that it focuses on future-oriented goals and personal empowerment, rather than addressing past emotional wounds or mental health issues.


In conclusion, the role of a life coach is impactful in both personal and professional lives. The coaching industry has seen significant growth. Various types of life coaches, including executive coaches and relationship coaches, each specialize in a particular area.

These professionals assist potential clients through life transitions. Coaches also help clients gain clarity and direction by posing thought-provoking questions and offering different perspectives. Life coach certification ensures that coaches are well-trained and competent. This includes guiding clients toward effective time management and goal achievement.

The key differences between life coaches and other support figures, such as a best friend, lie in their structured approach and professional training.

Certified life coaches provide more than just a listening ear; they employ proven strategies and methodologies to facilitate personal growth and development. As the best ways to navigate life challenges continue to evolve, the guidance of a skilled life coach becomes invaluable, offering clients the tools and insights needed to thrive in their personal and professional lives.


1. What is the primary function of a life coach?
A life coach primarily assists individuals in focusing on their future goals and aspirations. They evaluate their clients’ present circumstances and guide them in understanding actionable steps that can lead to positive changes and achievement of their goals.

2. How does a life coach impact an individual’s life?
A life coach significantly aids in goal setting by assisting clients in formulating a plan to set effective goals and the necessary actions to achieve them. During life coaching sessions, the coach helps consolidate the client’s thoughts, desires, and beliefs to aid in identifying and visualizing personal life goals.
To get more info on how a life coach can help, book a strategy call with Alison today.

3. Can you describe the role of a life coach?
Life coaches aid individuals in finding a sense of purpose, enhancing creativity, managing stress, and overcoming detrimental habits that impede goal achievement. They provide general guidance and may also specialize in particular areas such as relationships, career, finances, physical health, and leadership.

4. What topics are typically covered in life coaching sessions?
Life coaching sessions generally focus on personal development. It includes discussions on setting goals, exploring personal values and beliefs, and identifying obstacles. It also includes crafting strategies to navigate and overcome these challenges.

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