Benefits Of Having A Business Coach: Support During The Pandemic

Have you considered the benefits of having a business coach?

…What about now, or during a pandemic?

A few weeks ago, the world changed.

Everyone is experiencing the same fears.

We are scared for our health.

Nervous for our friends and family.

Overwhelmed by work, school, social life and home bleeding into one non compartmentalized blob of “What day is it?”

Fearful for the fate of the world.

Uncertain of the future of our business.

Of our lives.

This is just a short list, but you’re probably feeling uncomfortable right now.


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Acknowledge The Climate

You’re not the only one who is feeling uncomfortable right now. So is your client. So is your avatar. Your audience is suffering. If you keep talking about your product in the same way, you are going to turn people off.

The world is changing and your message needs to change with it. It is important that you let people know that you’re confident, know what is going on and know how to tweak to help them. You need to address their new fears and continue to identify their needs as they change.

So, what are the Benefits Of Having A Business Coach During The Pandemic?

We are experiencing a pandemic, and in these uncertain times you may be having trouble wrapping your head around your situation, how you might pivot and how you can best serve your people. You may have spent years identifying your avatar and now their lives are changing overnight, and so is yours.

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Having a fresh set of eyes to help you see things from an outside perspective, and to think fast to the changing atmosphere.

benefits of having a business coach

Benefits Of Having A Business Coach During The Pandemic:

Swift Feedback On Pivoting

You may have spent years identifying your avatar, and now their lives are changing. It’s time to pivot as fast as their needs are changing.

You do not need to throw everything out the window, but if you do not adjust your messaging to address your avatar’s changing situation you are going to lose their trust.

A coach has experience and can help you make decisions on tweaking your messaging.

For more tips on listening to your audience and letting them uncover your niche and their needs, read this thing over here.

Confidence In Pricing To Meet New Needs

Meeting new needs might be making new demands on you. Maybe in order to meet a new need, you created a new product or service.

Do not be afraid to continue to charge appropriately for new products. Having a business coach back you up on your pricing and help you figure out what you need to be charging. Figuring out how to price your service is challenging.

Clarity On Path And Actions

We can’t just stop at what we need to do today. We need to start thinking ahead and considering how we are going to continue to speak to our avatar, reach out to them and be available.

A coach can help you come up with a plan to respond to the changing environment. Be willing to take suggestions and trust a coach’s experience.

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These times are uncertain, and this is an especially critical time to have clear insight and be able to take fast action. A business coach is going to guide you in the best way possible. They can give immediate feedback and take the guesswork out of how you need to pivot your messaging.

Now is not the time to cut back on guidance. It is exactly the right time to invest in yourself and explode your online professional career.

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