As bloggers, we always want to create content that is both valuable and share-worthy. How nice is it when other people do the marketing FOR me, right?
That got me thinking: what is my personal process for creating share-worthy content?
In this post, I break it down.
Not only that – but I time myself to do this in 30 minutes.
How to Create Share-Worthy Content
#1: Start A Brainstorming List
First, for when I create share-worthy content – I keep a list of running ideas at all times for social media posts and blog posts.
Personally, I use the Notes App on my iPhone. It could be more organized, but its easy for me to access and there’s no fuss.
You could do the same thing with a small notebook, Trello, Evernote – or whatever productivity app you want to try.
Notice that I’m not sitting down to write 1,000 ideas at one time. I keep a running list of inspirations.
One big brain dump is fine too, but often it ends up being an overwhelming list of uninspired topics. That’s why I like the smaller running-list of ideas instead.
#2: Choose Your Topic
Next, I’ll choose the topic I feel the most inspiration and clarity on.
If I’m not feeling inspired, I can’t write quickly.
That doesn’t mean I don’t sometimes write about things for which I’m less inspired – it just means that those other ideas take longer. When I’m in a crunch – and for this exercise, I wanted to write about something for which I felt immense inspiration.
The clock is ticking…
#3: Your Unique Angle
Next, you want to figure out your unique angle.
Plenty of articles exists regarding how bloggers write share-worthy content.
But how many of them put a time limit on it?
For me, that is what makes this post unique and share-worthy. The fact that if you follow these tips, it will hopefully speed up your process.
First, write an outline.
Next, write your outline.
After I quickly decided on a working title, I added about four H2 headings for the 4 things you need to do. Then, when I quickly identified what makes this post unique, I also added a few more H2 number headings for making this post as thorough and complete as possible.
The key here is not to overthink things too much.
Later, I spend more time editing. But the hardest part for me involves getting the initial content on paper.
11 minutes down…
Write the body content.
Next write the body content and again – avoid overthinking too much here. Use your outline for guiding your thoughts, and fill in the content. If you need to do research, you can start with a few key point and add more in later. But right now, don’t get too stuck on outside sources.
A few notes on creating great content:
You headlines matter. Something you think is clever may not have meaning for other people. Make sure your headlines are both catchy and meaningful to the general population.
AND make it easy to skim and digest.
Make your post easy to digest and skim by using H2, h3, bullets and numbering. Just like I’m doing here 🙂
#5: Optimize For SEO
Now that you have the bulk of your content down on paper, its time to optimize your content for search engines like Pinterest and Google. This is an important step if you want to create share-worthy content.
I’ll start with Pinterest to get my brain juices flowing and to get the post published. Then I’ll optimize for Google when I have more time. The easiest way to go about doing your initial search engine optimization is to use a plugin to guide you, like Yoast SEO and Rankmath.
Other great tools outside WordPress involve:
- Google Keyword Planner
- SEO Press
- Google Search Console
- All In One SEO Pack
- And more. There’s tons.
#6: Have An Intuitive Share Plugin
Next, before you hit “publish”, make sure you have a really great share plugin installed. If you aim to create share-worthy content… this is a pretty important step!
I like the one I have currently. Its free, and its called “Social Pug”.
Another favorite that I use on my personal site is “Social Media Follow Buttons Bar”. It adds an attractive and simple social sharing bar, and has a lot of customization options.
#7: Finishing Touches
Lastly, there are a few finishing touches to keep in mind.
- Add Your Call To Action: I try to have a call to action within the first 25% of each post. I want it to be early, but far enough down that people know why they’d want to subscribe.
- Create A Pin: I personally choose to embed a pin image in every blog post. If that doesn’t work for you, you can insert your image and hide it. Go here to learn how hide images in blog posts. I feel it helps break up my content nicely after my intro.
- Add Additional Images If Needed: Add additional images. I often don’t, because I feel that the post is broken up nicely after I add my Pin, CTA and ad. But additional images is especially engaging for longer posts. This one looks like it will be about 1,000 words.
- Insert Your Ad: On my personal blog, I use Media Vine and they manage ad placement for me. On this blog, I use Adsense and I choose to manually insert a horizontal ad format myself in *some* posts. So if I do that, this is when I’d do it.
- Add a featured image: For my featured image on each post, I’ll hop over to Pexels.com and choose something relevant that fits my branding.
- Check your SEO and readability. Lastly, I’ll make sure I’ve inserted my keyword phrase in my SEO plugin. For Yoast, this means getting a green light. I also make sure the readability is green. I don’t pay attention to the score.
Publish Your Share-Worthy Content
Lastly, hit publish!
I wrote this entire post in 32 minutes. I didn’t yet create my Pinterest pin, but I did do my featured image.
But I still think 32 minutes is great for a post, from idea to hitting publish!
How long does it take you to create content?
Looking for more tips and training like this?