Blogging on Facebook: it’s no secret that Facebook is the most popular social media platform on the internet.
People from all over the world use it to communicate with friends, family members, and people they don’t know at all. Bloggers are no different! Facebook offers a lot of advantages for bloggers who want to grow their platforms and generate blog traffic – but there are also some pitfalls you should avoid.
In this post I’m going to explain how you can use Facebook as a blogger successfully without falling into these common mistakes.
Micro Blogging on Facebook
Facebook is an excellent microblogging platform.
Microblogging means sharing small bits of information – not long blog posts. The advantage of doing this is that people will be more likely to see your updates in their newsfeeds, and they’ll also be more likely to share them with their friends.
Use Your Facebook Business Page Wisely
Your Facebook business page can be a powerful tool for blogging on Facebook – it’s good at getting blog traffic and interaction. Make sure to use it to its full potential by posting interesting content, running contests, and using Calls to Action (CTAs) in your posts. You can also use your Facebook business page to promote your blog posts – just make sure you’re not spammy about it!
It’s important to post a mix of content on your business page, rather than only posting your blog posts. This helps you increase engagement and improves your standing in the Facebook algorithms.
Also, when you share a blog post on Facebook, it’s likely to get lost in the shuffle because there are so many other posts being shared at the same time. But if you share a snippet of your post with a catchy headline, people are more likely to click through and read the whole thing.
Blogging on Facebook: how to use Facebook groups to grow your platform
You can also blog on Facebook by using Facebook groups to connect with other bloggers and collaborate on projects.
One of the best ways to use Facebook groups is to find groups that are relevant to your niche and join them. Once you’re a member, start sharing your content and interacting with other members. You’ll be surprised at how many people will start following your blog as a result! Just always make sure to follow all group rules regarding self-promotion, and always remember to provide real value and build relationships.
You can also start your own group; this can be a great way to connect with your readers and get feedback on your blog posts. You can show the value that you offer, and grow a community of folks who are interested in what you do. You can see what this looks like in my own group, Mindful Marketing Mavens.
Get Blog Traffic from Facebook
The primary purpose of blogging on Facebook is to generate either income or blog traffic from it – ideally both.
This can be done in a number of ways, including using Facebook ads. However – and this is really important – if you are going to pay for advertising to drive traffic to your blog, that needs to be part of a strong overall strategy. It’s definitely not something that a beginning blogger should worry about doing. When you are not making any income, and don’t have any proven offers, it’s not a good time to spend money on advertising.
Make sales from Facebook ads
I’m a huge fan of using organic strategies to sell and prove offers.
Paid ads are NOT the only way to make more money and grow your business, truly.
That said, sometimes Facebook ads have been great for stabilizing my income.
Here are a few things that are working for me:
Link ads directly to sales page.
For ages, I only ever did ads for lead magnets (aka free offers or opt-ins). Then I’d sell a tripwire. Then retarget and send a heck ton of emails. But now? Most of my ads go directly to a sales page. (Target + message + offer is key.)
Use video engagement ads to help warm your audiences.
These get reach faster than other conversion types, and can help optimize your other ads.
Pick winners much faster.
When you create ads, you always want to optimize them for opt in or for purchase. I used to spend a lot of money before choosing a winning ad (in other words, the ad with the most conversions.)
BUT, even before conversions, Facebook gives you signals that your ad is doing well. Certain ad sets and ads spend more campaign budget faster – turning off the “losers” sooner lets Facebook spend more money on the ads that are performing better.
Blogging on Facebook: Avoid Common Mistakes
As with anything else in life, there are some common mistakes that bloggers make when using Facebook. Here are a few of the most common ones:
- Spamming followers with links to your blog
- Misusing the boost button
- Not posting a mix of content
- Posting too often or not often enough
- Not using CTAs in your posts
- Not targeting your ads correctly
- Not testing your ads
Facebook can be a powerful tool for bloggers, but it’s important to use it wisely. By following these tips, you’ll be able to make the most of Facebook and grow your blog audience!
Go to AlisonReeves.co/blog-coaching to learn the 4-step framework for a profitable blogging business.