Late in June of 2018, I decided to start seriously marketing my blog, and in this post I’m sharing exactly how I grew my Pinterest from almost zero impressions to over 200,000 in exactly 30 days.
The steps in this post aren’t necessarily the best for newbies.
You’ll want to 1) have a Pinterest business account and 2) make sure to verify your website before you get started.
If I get enough interest, I’ll create a follow up post just for newbies and I’ll link it here.
Step 1: Make It Really Easy for People to Find You
The first four steps out of these 7 steps are foundational.
What I mean by “foundational” is that these things may not result in immediate growth, but if you’re going to see growth later, these things are non-negotiable.
And the first foundational step involves making it easy for people to find you and your Pinterest account. Don’t hide your social media presence! Make sure that your website makes it ridiculously easy for people to find you on social media, especially on Pinterest.
I use WordPress.org for my website, which makes it really easy to add new plugins and functionality to my site. The plugin I use that to show my social media icons is called “Social Media Follow Buttons Bar”. Its easy and lite and I definitely recommend it.
Step 2: Make it Really Easy for People to Share You
Next, make sure its incredibly easy for people to share your blog posts—don’t hide your share buttons at the bottom of your post!
Put them in the sidebar, or at the top of each post so that someone doesn’t have to search when they’re trying to share.
This foundational tip comes into play big time in step 7, since you’ll be asking a lot of people to share your pins. Don’t make it hard for them.
I can’t stress this tip enough. When my coach first pointed this out to me, I didn’t realize the importance of making my posts easy to share. And now when I see websites where I have to literally HUNT for the share buttons, I feel so frustrated!
People aren’t going to try very hard to find ways to share your posts—make it dummy-proof.
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Step 3: Create Pins for All Your Blog Posts
The next thing you’ll want to do is create pins for every post. I go ahead and just add the pin in the post because I think it looks nice to have a giant, informative on-brand image in my post.
There are also ways to embed the image intro your post so it doesn’t show on the front end if you want to get fancy.
Important: When you’re creating your pins, make sure they are on brand.
I use a FREE tool called Canva.com for all of my pins, BUT…be careful. Many people use Canva and their templates, so you’ll want to make sure your pins represent YOUR brand. Use the colors, fonts and styling that are consistent with the appearance and messaging of your blog.
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Step 4: Make Sure the Pins Can Easily Be Shared on Your Posts
This relates to step #2, but make sure that your pins are easily shared.
i downloaded another WordPress plugin called “Pinit” that puts a tiny Pinterest share icon at the top of my blog posts.
Step 5: Join As Many Relevant Group Boards as You Can
Step 5 is where we enter the pro-tips. You might have heard this tip before, but when you’re first getting started, it seems impossible to get accepted to any group boards.
It can also be difficult to FIND relevant group boards to join.
The bottom line is that group boards, regardless of what you hear Pinterest and others saying about them, are a great way to build a distribution network. When I started this journey recently, I heard a lot of people saying that group boards were dying, and that Pinterest wasn’t rewarding group board activity anymore.
Say what they will, but I’m very new to this game and saw group boards as a crucial part of my growth strategy.
Here are my tips…
- Using the search bar, search for keywords related to your niche.
- Change “all pins” to “people”.
- Look for people who have a similar audience size to you—not the largest profiles, but not necessarily the smallest either. Aim for 300-3,000 followers. These people are growing their accounts (like you!)
- Click on their profile, and see what group boards they are in.
- If there is one in your niche, read the instructions for joining, and then reach out to the board owner.
Step 6: Sign Up for Tailwind
Tailwind is an amazing tool. I pretty much only use it for pin scheduling, which isn’t that useful until you have a few group boards you’re a part of.
When you’re new, you’ll want to do two things:
- Organize your group boards by topics in the “board lists” section
- Schedule your pins to post to the lists using an interval of 10 hours or so
- Add any group boards you’re accepted into to a board list
Step 7: Join As Many Facebook Groups As You Can
Lastly, you’ll want to join as many Facebook groups as possible.
You want to look for groups that deal with supporting bloggers, or specifically to Pinterest. There are many groups like this that encourage daily sharing and re-sharing, and this will help your pins show up in more boards and searches.